It's called The Kraken. It has fantastic packaging and a hilarious marketing campaign, which can be found in full at http://www.krakenrum.com/. This even includes encouragement to order a drink called the Kraken Bomb.
More importanly, The Kraken tastes better than Captain Morgan, and is replacing the old sea dog in my liquor cabinet. As cleverly put in the marketing material, "Named for a sea beast of myth and legend, the kraken rum is strong, rich, black, and smooth." All true.
I suggest you give it a try, so you'll be ready when The Kraken rises from the depths and sinks The Captain's ship.
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